Insight:

Buying a car online isn’t scary, it’s just unfamiliar.

Idea:

Be confident and take the wheel!

Stunt

Carvana releases a fleet of cars wrapped in pure Carvana consumer confidence.

Giveaways

Let’s send Carvana customers some swag.

Experiential

Carvana towers are eye-catching Let’s take advantage of them.

Developed at VCU Brandcenter

AD: ME and Alyssa Moreno

CW: Erica Mendel

Strategy: Allison Fitzgerald & Kennedy Thompson

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