About me? 🤔
I am a multi-disciplinary Art Director, raised in Atlanta and currently living in Chicago. Art Direction is the best job: I take this friction where a brand has a business problem, this need to concisely show themselves to the world, and injecting visual choicefullness into that marketing.
Yep but what does that mean? It is listening to what a brand wants and reading between the lines to give them what they need. It’s talking insights, ideas, and a fresh way in to speak to their audience (and, of course, how we show it).
And on the flip side, it’s not that deep. To me, levity is the most important thing and one thing about me is we’re going to have fun during the process. Yes, I know AI, After Effects, Figma, working with directors, producers, account, writers…but I’m really about taking care of my team; I ensure we’re going to enjoy it all, even the inevitable bumps in the road along the way. That’s me.
How’d I do? Please compliment here: alexfried12@gmail.com