About me 🤔
I am a multi-disciplinary Art Director, raised in Atlanta and currently living in Chicago. Art Direction is the best job: I take this friction where a brand has a business problem, this need to concisely show themselves to the world, and injecting the best visual levity into that marketing.
But what does that really mean? It starts with listening to what a brand wants, and then reading between the lines to give them what they really need. We’re talking insights, ideas, and a fresh way in to speak to their audience (and, of course, how we show it).
And yet, it’s not that deep. From my perspective, levity is the way to get to the finish line. One thing about me: we’re going to have fun during the process. This is what art directors like me deliver exceptionally well: decisions on color, font, direction, wardrobe, casting, set design, lighting, food styling, branding, etc… but I take care of my team; I ensure we’re going to enjoy it all, even the inevitable bumps in the road along the way. That’s what I’m all about.
How’d I do? Please compliment here: alexfried12@gmail.com