Insight:
Buying a car online isn’t scary, it’s just unfamiliar.
Idea:
Be confident and take the wheel!
Stunt
Carvana releases a fleet of cars wrapped in pure Carvana consumer confidence.
Giveaways
Let’s send Carvana customers some swag.
Experiential
Carvana towers are eye-catching Let’s take advantage of them.
Developed at VCU Brandcenter
AD: ME and Alyssa Moreno
CW: Erica Mendel
Strategy: Allison Fitzgerald & Kennedy Thompson