Our ask: Demonstrate Pine-Sol’s new 5x better cleaning formula without typical cleaning tropes.
Insight: Bath bombs might seem tranquil on the surface, but they leave grime that can quickly turn your tub into a nightmare.
Creative Partner: Will Russell
Idea:
To demonstrate the power of Pine-Sol, we’re creating a soap scum disaster that only we can save.
OOH Tease
We’ll urge the citizens of Las Vegas to purchase Pine-Sol to prepare for the impending soap scum disaster.
Activation
On the day of the activation, a helicopter will drop a 500lb bath bomb into the Bellagio Fountain.
Our team of expert cleaners will attack the soap scum with Pine-Sol’s new 5x better cleaning formula, demonstrating the power of our product to every onlooker.
Social Activation
Once the world has watched Pine-Sol save the day, we’ll bundle our new cleaning formula with a bath bomb. Now everyone can fully relax knowing they can prevent their own soap scum meltdowns.
To promote this bundle, we’re creating paid social assets and partnering with clean content influencers to review Pine-Sol after trying our bath bomb.
