SPEC WORK
Ask: Give young people a kick in the pants to get them moving.
Insight: Unlimited access to content has turned teens into bed-rotting bed bugs.
Creative Partner: Will Russell
Idea:
Fumigate the homes of teenage pests with the energy of Pony Malta.
OOH Tease
In places that bed rotters frequent, we’ll take our stance against these pests.
Social
We’ll direct bed rotters along with their loved ones to our social page, where they can request our extermination services.
Stunt
Our experts will fumigate homes with the worst infestations, removing bed rotting teens and taking them on outdoor adventures.
Through exhilarating experiences and a little sunshine, these pessimistic pests will metamorphosize into positive people.
