The Space
The main space is designed to support collaboration. It features a communal kitchen, a shared workspace, and a central fireplace.
It has large windows to help bring the outdoors in.
The kitchen is stocked.
Breakfast and Lunch is come and go as you please.
Privacy booths allow employees to take a secure call or work on confidential information.
In this kind of vacation, everyone works together to achieve a common goal. Guests will work together preparing and cleaning up dinners, everyone shares responsibility and looks after one another.
The bedrooms are inspired by capsule-style hotels and campground bunk beds. Curtains allow for some extra privacy, and the pods feature lockers to keep your things secure.
The pods make it easy for solo travelers to find a place to stay and have privacy.
Welcome Kit
Upon arrival, everyone receives a welcome kit.
A welcome note (left) and pocket manifesto (right) to stay grounded, along with friendship bracelets to remember the experience.
Second Nature affords the opportunity for people to do as little or as much as you want. You create the experience you want in your world.
Second Nature is full of programming, giving accessibility to activities that many would have otherwise never been able to do.
Awards and Community Building
Patches at Second Nature are earned for higher level accomplishments than just completing archery. Read more about each of the patches below.
hive-minded: Building community outdoors is an uncommon challenge. It requires understanding that this journey is a collective one. It takes turning your goals into our goals. During your time here, you made “us” matter.
set on solve: The great outdoors are great at problems. Challenges are inevitable — it’s how you responded that matters.
cozy with uncomfortable: Discomfort is the only way we grow. So in an embrace of the unknown, you used your time outdoors to go outside your comfort zone. Bring this mindset wherever you go and watch yourself blossom.
fellowship forager: One’s an adventure. You found power in introspection and created a meaningful experience for yourself. Remember, you know what time alone does for the soul.
practice makes: Perfect doesn’t become so without repetition. Stick by stick, you pushed yourself toward a new level of aptitude. Now try it again.
omni-dexterous: If there’s a hat, you’ve worn it. You got your feet wet by making friendship bracelets and getting your feet wet. The world is better for its Jack-and-Jills-of-all-trades.
Social
Pilot Programs
Second Nature will pilot launch in three locations across the United States.
The first three destination locations will be located within an hour of major airports, so once the tickets are booked, Second Nature takes care of the rest.
copywriter: Ryan King | experience designer: Jamie Ikley
